Branding a Global investor
Fredensborg Group is a real estate investment company with a Nordic heritage and a Pan-European investment portfolio who came to us to get help launching their new investment brand, Heim. They needed a brand platform and visual identity with a simple and iconic expression, a sustainable profile and a global feel with roots going back to its Nordic heritage.
Designers
Per Nordstrøm
Simon Holm
Casper Holbek
Company
Designit
Branding
UI / UX
Webflow Development
Motion
We focused the Heim brand strategy on their vision to only invest in long-term projects that give back to the planet and the people around them as well as offering risk-adjusted returns to the investors. Based on this vision, we defined a unique space where making a profit and doing good meet, and created the new Heim brand platform:
Where investors, people and planet profit.
The new Heim H is an iconic brand carrier throughout the entire visual system and together with a warm colour palette inspired by the very nature that Heim care for in every investment, the new visual identity gives Heim a distinctive and simplistic expression.
The engaging website gives power to the users, playing video based on scroll-feedback, creating balance between UX readability and UI immersion, narrating the story between cities across the world, through the portal.
