Taxhelper

Making it easy to get your tax refunds

Taxhelper - it's in the name

Many Danes miss out on their tax decutions every year. in fact, its about 11 billion kroner of our own money.

We assisted TaxHelper in crafting a concise, impactful sentence that could be used in every company pitch, effectively aligning with the brand's narrative.

Following a comprehensive brand strategy, we developed a visual identity that exuded friendliness, expertise, and trustworthiness.

See the live site: www.taxhelper.dk
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Custom Graphics

UI / UX

Webflow Development

Motion

Outcome:

Managed to return more than 200 million Danish Kroner to Danish citizens within their first two years of operation. Importantly, six months following the debut of their new identity and website, they set a record in securing owed money back for the Danes.

The illustration style was directed towards playfulness, calmness and the unperfected linework. This gave an organic and human touch to a system that usually appeals to the artificial side.

This was done to create more trust between Taxhelper and its customers, proving there are real people behind the concept, helping you all the way through the clutter of taxes.

Gaining trust & transparency

TaxHelper had undergone significant growth in a very short span of time, necessitating a clearer brand position. The company’s remarkable service - helping clients secure tax refunds with the understanding that fees are charged only if a refund is indeed procured - seemed almost too good to be true. This unique value proposition, however, led to misunderstandings, causing some individuals to mistakenly perceive it as a scam.

To mitigate this, TaxHelper required assistance to build a solid brand foundation and identity. This effort aimed not only to reflect the brand’s legitimacy and value accurately but also to pave the way for the creation of a new website.

The new online platform was envisioned to align seamlessly with the revitalized brand identity while clearly conveying the brand’s unique value proposition to dispel misconceptions and foster trust among potential clients.

"Engaging with the nice and professional team at Morph Collective was a game-changer; they refined our brand identity, enhancing both our image and performance through a wonderfully smooth process."

Aske Buemann, CEO & Co-founder, TaxHelper

Impactful narrative

We assisted TaxHelper in crafting a concise, impactful sentence that could be used in every company pitch, effectively aligning with the brand's narrative. Following a comprehensive brand strategy, we developed a visual identity that exuded friendliness, expertise, and trustworthiness.

Need a similar solution? Contact us!

Sabina Karlson

Hello@morphcollective.dk